Century City - ModCloth
Vintage Inspired Yet Modern Retail
For a new ModCloth location in a modern upscale open mall, the brand wanted to fully express its personality to draw customers in. As this brand is known for its quirky vintage inspired garments, we wanted to bring in the patterns and fun through details throughout the store. One of these main details is the metal storefront screen. As the storefront has a large solid wall, it became the perfect opportunity for a photo ready branded moment.
For continuity, this screen element comes into the store wrapping large columns seen from the expansive curved glazing. To break up the large sales floor, zones are created with elements such as architectural columns, a portal into the fitting rooms and a large decorative chandelier.
