Display and Propping - Starbucks
Curating Warmth and Character
Telling a story through objects brings so much to the overall environment. Select Starbucks stores utilize props to add richness and spark curiosity from all who enter the space. Whether the story may be one of machinery and industry or of the far off lands where coffee grows, display can bring overall concept imagery to life while adding joy.
Brookfield Place
85th & Madison
Merchandising items for purchase is a different aspect, looking to spark that same interest from a customer but in an accessible way. In higher profile stores, such as the ones shown, the products themselves are also more special than at a typical store. To reflect this, goods were organized in a way that made them feel hand selected just for you.
9th & Broadway
Chelsea